02 · Shape

UX taste and design judgment

shippedprinciple → decision → workflow → artifact

Principle

AI-generated UI converges on the median of the training set — competent, familiar, forgettable. Taste is the ability to notice that convergence and choose otherwise when it matters.

Taste is not decoration. It is prioritization made visible: what gets emphasis, what gets silence, what feels trustworthy, what signals “this is for you.” In an AI-native workflow, taste is a product skill, not a handoff to a separate designer — though specialists still sharpen it.

The decision

DEC_008

  Clarity (can they complete the task?)
│
▼
Character (does it feel intentional for this audience?)
│
▼
Craft (typography, motion, density — last 10%)
Taste sits between clarity and character — both are human-owned.

What taste is not

Taste is consistent choices aligned with who you serve and what you promise.

Developing taste with AI in the loop

  1. Collect references — three products your audience already trusts. Screenshot the flows, not just landing pages.
  2. Name the axis — warm vs clinical, dense vs airy, playful vs solemn. One sentence.
  3. Generate variants — ask for three directions on the same wireframe, not three random pages.
  4. Compare aloud — why does A feel cheaper than B? Write it down; that sentence becomes your design brief.
  5. Lock tokens early — type scale, spacing, two colors, one accent. AI drifts less when constraints are explicit.
  6. Test with strangers — hesitation at a button is taste failure, not preference.

Workflow

  1. Clarity pass — can a new user finish the core workflow without help? Fix copy and hierarchy before color.
  2. Reference pass — mood board + axis sentence in the repo (docs/design-intent.md or README).
  3. Variant pass — AI or human produces options; you pick one and kill the rest.
  4. Constraint pass — document tokens; reject PRs that invent a third blue.
  5. Polish pass — only after validation and vibe exit criteria (Chapters 04, 07).

Tooling

Figma for reference and hand-tuned screens. v0 / Lovable for variants. Real content — not lorem ipsum — when judging layout. Your own product’s words beat placeholder text every time.

Common mistakes

Artifacts

Further reading